The Purchase Funnel Is Now A Loop: What Story Is Being Told About Your Product or Service?

Posted on Apr 16, 2014 in Blog

Originally published on Sailthru on April 16, 2014. If you’re a marketer, you’ve probably studied or referred to the Purchase Funnel,...

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20 People To Follow On Twitter

Posted on Aug 26, 2013 in Blog

Several months ago, I had the pleasure of conducting an interview with Randi Zuckerberg on networking in the digital age. Two interviewees...

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How to Really Get Things Done in Social Media

Posted on Aug 21, 2013 in Blog

#90DaysToEllen Campaign Has 10 Days To Go Originally posted to Adage on August 15, 2013 “We’re no longer six degrees from Kevin...

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How Google Enlisted Bloggers to Spread the Word About Moto X

Posted on Aug 5, 2013 in Blog

Informal, Personal Event At HQ Got Us Excited About Newest iPhone Competitor Originally posted to Adage on August 2, 2013 Several weeks...

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In Wake of Creep ‘Dating’ Guide, Is it Time for Kickstarter to Do Something?

Posted on Jun 21, 2013 in Blog

Startup Stands Silent In Face Of Campaign Against Rapey Kickstarter Project Originally posted to Adage on June 21, 2013 UPDATE: Soon after...

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6 Steps to Kickstarter Success

Posted on May 9, 2013 in Blog

Will your business be a Kickstarter success story, or a failure? These six steps can help you secure the funding your company needs, and...

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